Gardeners typically need various resources outside of conventional gardening tools. Gardeners often benefit from researching plants, plant conditions, and pests. They also tend to benefit from the ability to purchase plants and gardening resources online. Journaling is a valuable asset as well as it allows individuals to track growth, health, feeding and watering frequencies. With all of these resources not being specifically geared towards gardeners, it could prove valuable to gather all these resources in one place and shift each of them specifically towards gardening purposes.
As the product is primarily valuable for helping with organization and fostering simplicity, it naturally makes sense to have an interface with few layers and minimal aesthetics.