Gardeners typically need various resources outside of conventional gardening tools. Gardeners often benefit from researching plants, plant conditions, and pests. They also tend to benefit from the ability to purchase plants and gardening resources online. Journaling is a valuable asset as well as it allows individuals to track growth, health, feeding and watering frequencies. With all of these resources not being specifically geared towards gardeners, it could prove valuable to gather all these resources in one place and shift each of them specifically towards gardening purposes.

Name: Seed to Spoon

Strengths: The app has many valuable resources for gardeners.

Threats: It is organized very poorly and looks cluttered.

Age/Job/Location:

25-45 years old, any career, mostly residing in rural and suburban locations.

Needs & Goals:

They want a healthy and successful garden.

About:

Most likely working to help support their household/family and does gardening in their free time to help decompress from a busy lifestyle.

Personality:

It can be assumed that the primary user enjoys listening to music and being involved with campus life. Based on this assumption we can assign the target user as an INFJ. personality (Introverted, Intuitive, Feeling, Judging). INFP personalities tend to approach life with deep thoughtfulness and imagination.  Their inner vision, personal values and a quiet principled version of humanism guide them in all things. 

As the product is primarily valuable for helping with organization and fostering simplicity, it naturally makes sense to have an interface with few layers and minimal aesthetics.